7 For All Mankind (often referred to simply as Seven, 7 Jeans or 7FAM) is a brand of designer jeans founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California. Since 2007, it has been owned by the VF Corporation.
Fake or knock-off "Sevens" can be found by shopping online and in flea markets across the country. Shoppers can learn how to determine the difference between authentic 7 jeans and cheap fakes by carefully examining the product.
Looking at a pair of authentic jeans in a store, and even taking a picture of the jeans, can aid shoppers when purchasing Seven jeans online or in a flea market. Pay careful attention to the manufacturer tags for intricate product details and logos.
A 7 jeans batch number is included on each pair of jeans. The numbers correspond to the date the jeans were made. If a shopper encounters a large quantity of jeans with the same batch number, the jeans may be suspect. Jeans that were made in China, the Philippines, Turkey, Bulgaria or Hong Kong are likely counterfeit.
7 jeans tags should be burgundy or brown in color and feature the size printed on a white tag. The middle of the tag should be yellow, with the 7 jeans logo, fabric content and style number. Older pairs of Sevens could display the name of the original designer, Jerome Dahan. The cut number and a "See care on reverse" line should also be visible on the tag. All pairs of jeans should state "Made in U.S.A. of imported fabric" or "Made in Mexico of imported fabric" on the tag. Authentic tags could also state "Washed in LA."
A white bar-code sticker should be located inside the jeans near the front waistband. These stickers are rounded on the corner, not square in shape. A small yellow tag featuring a logo reading "7FAM" is somewhat metallic looking and can be attached to the store security strip. The back of the tag can feature serial numbers. Sevens that were manufactured during the summer of 2007 do not feature this third tag.
Pocket Lining and Rivets
Authentic 7 jeans pockets have white lining with a faint vertical striping. Older pairs of jeans may have a solid white pocket lining. The jeans will have a "7" stamped on all rivets or buttons. The number "7" isn't supposed to be black, nor should the rivets be raised or depressed into the fabric. European styles of 7 jeans do not feature "Seven" or "7" on the product anywhere. Instead, an upside-down "V" appears on the pockets and logo.